Want opens, clicks & replies to your emails? Do this.
Have you ever checked out ReallyGoodEmails.com?
It's a platform that showcases thousands of marketing emails - really good ones 😉 - from some of your favorite brands.
You can look through different categories and industries to get inspired and see what innovative marketing ideas other businesses are up to.
It's pretty fun!
However, if you search “nonprofit” or “fundraising,” not much comes up that's actually helpful…💔👎.
The few emails that do pop up are:
❌ Filled with lots of images
❌ Long paragraphs and sentences
❌ Not personal
Everything I preach against!
Once again, as a fundraiser, I was feeling out in the boonies.
Wouldn't it be so cool to see really good nonprofit emails out in the wild? Emails that you know converted and had positive results?
I think so too.
Check out these nonprofit emails out in the wild from The Fundraising Template Membership:
The Reply Back Email from Lichen Sclerosus Support Network
Why I love this email: it's text based, with one CTA to reply back for engagement, and feels like it's personally being sent to me from their co-founder and ED, Kathy.
“I sent it to 2,588 - 1,225 people opened it, and I've gotten 40 replies so far! Thank you! This is the best $11 I spend in a month. I've not been consistently emailing my list because I'm so busy doing everything else, and your templates make it a no-brainer.” - Kathy
The Halloween Email from The DeGood Foundation
Why I love this email: it has everything I loved from the email above, plus it's seeding the problem they are working to solve in October before launching their end-of-year campaign. No potential donor should be wondering, “Why should I give them money?” when you start asking for money in December.
“LOVING the new template membership! It's been so much fun already and has saved so much time and brain space. ESPECIALLY for the end of the year! We tried the spooky one out today for Halloween and got a reply back within 10 minutes!” - Kyle, Founder & ED
The Earth Day Email from Bright Spot Network
Why I love this email: in a world where 99.9% of nonprofits are sending a simple, “Happy Earth Day!” email (if sending one out at all) - this email is helping them stand out and give back to their audience at the same time.
Since starting the Fundraising Template Membership back in October, we have nearly 100 members and a bank of over 30+ templates that grows every week.
In a nutshell, this membership is more valuable than it was 7 months ago…a truth that will only increase the more templates that get added.
Because of that - I've decided that every 100 people that join, the price will increase $2.
That means there are 10 spots left to join at the Founding Member Price of $11/month and then it will increase to $13/month.
Want to snag on of the remaining $11/month spots? Join today!