The Art of Donor-Centric Writing: 5 Ways to Make Your Nonprofit Posts Stand Out

Is your social media capturing your donors' attention? In this blog post, I revamp an Executive Director’s LinkedIn post to better engage donors and share 5 actionable tips to enhance your copywriting and connect more effectively with your audience.

copywriting, donors, social mediaJessica CampbellSeptember 17, 2024Comment

What Would Jess Do to Create a More Successful Fundraising Appeal?

4 simple strategies you can implement today to write an exponentially more successful fundraising appeal.

campaign, copywriting, emails, end of year, fundraisingJessica CampbellSeptember 10, 2024Comment

Increase Clicks with This Simple CTA Hack

Did you know that by making a simple change like turning your CTA's into first-person statements - you can expect to see a 20% increase in conversions?

emailsJessica CampbellAugust 27, 2024Comment

It's Time to Secure a Match Donor for Your EOY Campaign

I don’t know who needs to hear this, but the time to start reaching out to match donors is NOW.

end of year, fundraising, major giftsJessica CampbellJuly 30, 2024Comment

The Subject Line That Raised Obama Millions

In 2012, Obama had 20 full-time email writers writing copy that raised millions of dollars for his 2nd presidential campaign. There was one subject line that helped them raise more than every other email. Plus, I’ll show you 3 ways you can send more effective fundraising emails like the Obama team.

campaign, online fundraising, marketing, emailsJessica CampbellJune 25, 2024Comment

5 Emails to Send This Summer

Want to see a sample of emails you can be sending in June, July and August that will help you raise the most money possible for your nonprofit in October, November, and December? Let's get into it.

emails, cultivation, stewardshipJessica CampbellJune 19, 2024Comment

4 Examples of Nonprofits Growing Their Audience

Summer is a great time (the best?) to grow your nonprofit's audience so that you can use the next 4-5 months before end-of-year giving season to educate, entertain, inform and nurture your donors before you make a meaningful ask. Check out how these 4 nonprofits are growing their audience in real time!

nonprofit marketingJessica CampbellJune 12, 2024Comment

6 Things to Do This Summer to Get Ready for a Profitable Q3 & Q4

What you do during the Summer months to prep your donors for year end giving will determine your end-of-year success. Check out these 6 simple things you can do to start warming up your donors before end-of-year giving season.

donors, end of year, stewardshipJessica CampbellJune 11, 2024end of year, stewardship

Tell Your Donors How You've Spent Their Money

Trust in nonprofits among donors is on the decline. When was the last time you told your donors how you spent their donations?

advice, communication, donors, stewardshipJessica CampbellJune 7, 2024Comment

How Chamber of Mothers Raised $61,852 in 17 days

$61,852 raised in 17 days. That is what my client, Chamber of Mothers, achieved with their recent Mother's Day Campaign. Check out this case study of how we did it.

campaginJessica CampbellJune 2, 2024Chamber of Mothers, campaign, fundraising campaignComment

Want opens, clicks & replies to your emails? Do this.

Check out these nonprofit emails in the wild…

Jessica CampbellMay 28, 2024

Do donors lie?

How I learned an important lesson in fundraising: people, specifically donors, lie all the time.

cultivation, donors, new donorsJessica CampbellJanuary 24, 2024Comment

How to fix your underperforming campaign

What do you do when your fundraising campaign isn’t going according to plan? Check out these five suggestions to help you course correct before time runs out.

campagin, online fundraising, step by stepJessica CampbellDecember 4, 2023fundraising campaign, end of year, how toComment