Fundraising Campaigns, Newsletters and Email Marketing—100% off your plate. 🤩
Are you ready to raise more money for your nonprofit with a team of expert writers doing the heavy lifting?
You already know that to capture and sustain your donor’s attention 😳—you need to have multiple touch points with them every month of the year.
If the idea of all that work is overwhelming—let team Out in the Boons do it for you.
You’ll build an engaged audience who open, click, read and donate to your emails.
You’ll raise more money from a community of raving fans.
You’ll have more time to build relationships, run your programs, and make a lasting impact on the world.
We’ve been there too.
Small team, stretched thin and a to-do list the size of Antartica.
You want to be writing all of the appeals, emails, gratitude notes and annual reports, but somehow these things always fall to the bottom of the priority list.
You need more capacity, but how?
FRACTIONAL MARKETING AND FUNDRAISING SUPPORT.
Our process
HOW IT WORKS 👇
Step 1: Run an audit.
Before we get started collecting content and writing comms, we need to understand your baseline numbers.
We will analyze your systems, year-over-year numbers and create a dashboard for you follow along.
Step 2: Make a plan.
They say, “A goal without a plan is just a wish,” and we couldn’t agree more.
We will build a 12-month fundraising and marketing plan that maps out the themes, campaigns and marketing communications for an entire year so your audience is active, engaged and growing!
Step 3: Collect content
We believe the best way to communicate your nonprofit’s impact is through storytelling.
Through a combination of reviewing past blogs, annual reports, interviews and more plus collecting fresh stories and talking to key staff, board members and donors—we will create a bank of multi-purpose content.
Step 4: Start writing.
Once all of the stories are collected, your messaging is refined and we have a North Star to aim for—our team goes to work.
Depending on where you’re at we will start with writing weekly thought leadership content, e-newsletters, or campaign appeals.
You will also get a Welcome Sequence for new subscribers, new donors and recurring donors.
Step 5: Raise money and repeat.
With team Out in the Boons in your corner, you’ll always have communications running.
Once your audience is warmed up we will run one of three fundraising campaigns (typically a Spring campaign, a recurring donor drive and an end-of-year campaign).
Your donors (old and new!) will receive radical gratitude and will loop in with communications moving forward.
What’s Included:
A bi-weekly communication check-in
An marketing and fundraising dashboard
Email list clean up
Weekly email content
All content collection (stories, interviews, research)
(3) fundraising campaigns*
(3) Email sequences (new subscriber welcome sequence, new donor welcome sequence, new monthly donor welcome sequence
(1) Email Acquisition campaign
(12) Anchor content pieces (eg: blogs, reports, etc)
A re-write of your donation page(s)
*Each campaign includes 8-10 warm up emails, 10-15 appeal emails, a hard copy letter, a gratitude script and a gratitude email
Note: Hard copy appeals include writing, design and packaging, but not printing or postage
Add Ons:
Gratitude package: Want to make sure that 100% of your donors get thanked within 48-hours of making a gift? We will also send “surprise and delight” moments throughout the year. (Starting at $750/month not including printing and postage)
Social media package: Add social media strategy, content planning and execution to your communication schedule. Includes 2-3 posts per week on 1-2 channels. (Starting at $2,00/month)
Want results like these?
The Investment
Starting at $6,000 USD/month
✅ An audit to establish your baseline and upgrade your systems
✅ An annual fundraising and marketing plan
✅ Content collection to create a story bank
✅ Writing, production and management of all fundraising campaigns, email sequences, weekly content, anchor content and more
✅ Raising money, building your donor base and sustaining and retaining them along the way
✅ Bi-weekly content and strategy sessions
✅ An up-to-date dashboard that you can follow along to see the month-by-month progress