Increase Clicks with This Simple CTA Hack

Did you know that by making a simple change like turning your CTA's into first-person statements - you can expect to see a 20% increase in conversions?

Let's say you have:

- 5,000 email subscribers
- an average open rate of 38%
- a conversion rate of 1%
- an average donation of $128

...You can expect about 19 donations and roughly: $2,432 PER EMAIL

BUT...if you increase your CTA conversions by even 20% - to 1.2% - you are looking at:

⬆️ 23 donations
⬆️ $2,944

That's more than $500+ raised per email JUST by changing your CTA.

Worth a try to me.

Here are some examples:

❌ Instead of: Volunteer Here

✅ Try: Say No More, I’m In!

❌ Instead of: RSVP Here

✅ Try: Save My Seat

❌ Instead of: Sign the Petition

✅ Try: I’m an Advocate for ABC

❌ Instead of: Spread the Word

✅ Try: Let Me Tell My 3 Friends

❌ Instead of: Donate Today

✅ Try: I’m Ready to Make a Gift!

❌ Instead of: Subscribe

✅ Try: Sign Me Up

Tell me in the comments - how would you change up these common nonprofit CTAs?

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