PR 101 for Nonprofit Organizations with Amy Rosenfeld
Trying something a little different this week!
The topic? PR for nonprofit organizations. That’s right - we are talking the nitty gritty basics to help all of you small (and large!) organizations with getting the word out about your organization.
Truth be told - I learned 10+ things in this conversation with Amy Rosenfeld, PR and Communications expert. Amy is a dear friend of mine from my days working at Chrysalis and has since worked for organizations like Planned Parenthood Los Angeles and most recently joined Cerrell Associates as their new Associate Vice President.
In addition to the highlights listed below, Amy breaks down what terms like “media people” and “covering your beat” really mean (hint: I had no clue) as well as drops some major pro tips.
As an added bonus, I’ve created this PR bundle for you that includes:
A media tracking spreadsheet
Media Advisory Template
Press Release Template
Listen if you are on the go!
Highlights:
(3:02) PR 101 - what is it and when to use it
(4:25) 1-2 Ways to get started with PR (even when you are a small shop)
(4:55) What is a PR fact sheet and what needs to be on it?
(5:25) What goes on a PR fact sheet
(6:31) Who should you reach out to and how to reach them
(8:32) Why starting local is a really smart strategy
(9:34) What specifically to include in a media tracker
(10:47) Examples of when you might reach out with a media alert
(12:21) How to relationship build with reporters
(14:53) What is the REAL difference between a press release and a media advisory (when to use, what to say, etc)
(19:22) Why social media is the new email
(20:48) What to include in the subject line when sending a media advisory or press release
(23:06): What time media people begin their day
(23:56) What to say when you call the news desk
(25:07) Low cost/no cost ways to do PR for your organization
(27:58) Why consistency is king
(29:59) Who and how you can use volunteer support to help in your PR efforts
I’d love your thoughts on this type of format (especially if you’d like me to do more!).
xoxo,
