They say…

The best time to build relationships is when you don’t need to be building relationships.

Don’t wait until November and December to start engaging with your donors - it will be too late.

Here are 6 ways to start warming up your donors this summer before end-of-year giving season begins.

1. RADICAL GRATITUDE

Calls, notes, emails, text messages - aim for 3 generous “thank yous” this summer.

2. CLEAN YOUR EMAIL LIST

I know this feels tough (you worked so hard for those subscribers!) but keeping inactive subscribers on your list is messing up your data (and your data informed decisions). I recommend putting folks who haven’t opened anyemails in the last 12-18 months through a re-engagement sequence and then removing people who don’t engage.

3. GROW YOUR AUDIENCE

Now that your list is clean, it’s time to rebuild. Grow your email list by inviting people to join your newsletter, inserting a pop-up on your homepage, or putting out an opt-in resource.

4. CIRCLE BACK

Did you tell a story of impact during your last end-of-year campaign? Circle back to your donors and give them an update on that person/animal/place, how they are doing and how your program is helping them.

Want a free email template for this? Check out the Loop Back email.

5. SPENDING TRANSPARENCY

One of the fastest ways to build trust between your nonprofit and your donors is by being transparent. Try giving your donors a spending update: salaries, program costs, operation costs & more.

6. SEND A SURVEY

Getting your messaging just right is always tricky. By sending your donors a survey you can uncover what messages are resonating + re-use the language THEY give you in their answers.

REMEMBER: What you do in June, July and August will impact how much your raise in October, November and December.

Want to save time sending stewardship emails to your donors this Summer?

Want to have the reassurance that you’re sending the right emails?

Join the fundraising template membership

For just $11 a month, you’ll receive:

Instant access to our vault of 30+ templates - most are fundraising campaign emails and donor stewardship emails, but we also have social media captions, a campaign roadmap template and more.
A new template delivered to your inbox every week - usually based on what I’m using for my current nonprofit clients that week.
Education on why you should be using the templates and when to use them.

Since starting the Fundraising Template Membership back in October, we have nearly 100 members and a bank of over 30+ templates that grows every week. In a nutshell, this membership is more valuable than it was 8 months ago…a truth that will only increase the more templates that get added.

Because of that - I've decided that every 100 people that join, the price will increase $2.

That means there are 8 spots left to join at the Founding Member Price of $11/month and then it will increase to $13/month.

Want to snag on of the remaining $11/month spots? Join today!

6 Things to Do This Summer to Get Ready for a Profitable Q3 & Q4