Want to see a sample of emails you can be sending in June, July and August that will help you raise the most money possible for your nonprofit in October, November, and December? Let's get into it.
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What you do during the Summer months to prep your donors for year end giving will determine your end-of-year success. Check out these 6 simple things you can do to start warming up your donors before end-of-year giving season.
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Trust in nonprofits among donors is on the decline. When was the last time you told your donors how you spent their donations?
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The cascade of donations from 2020 and 2021 are gone. Never before have I heard so many nonprofit organizations discuss how “slow” donations are coming in. That’s why I believe what you do during the summer months to prep your donors for year end giving will determine your end-of-year success. Want some ways to have multiple touch points with your donors? Here are a few examples to get you going.
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Just like in fundraising - it doesn’t feel good to only communicate when you want or need something. That’s why The Update Method is so powerful. It’s for the in-between asking seasons where board members can just share. It’s the ultimate bumble brag too.
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I’m not sure at what point grown ups lose their sense of fun, but I promise you that when you and your nonprofit find ways to surprise and delight your donors - they will love it.
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Nonprofits are historically VERY bad at keeping our donors. You might be asking why? Who cares if the retention rates go down? Who cares if MY retention rates are no good?
Getting your donors “on base” allows them to have an experience - something very different than them reading up about you in an email or an annual report. It results in them asking, "How can I help?"
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This is one mistake I see nonprofits making over and over again. After getting through an event or campaign then….crickets. That’s right: zero, zilch, nada. Try this instead.
I’m manifesting so hard for you guys right now! I just know you are are going to bring in the big $$$ come this giving season. I’m sure a lot of your donors will be repeats, but you’ll probably get some newbies too and so I ask: DO YOU HAVE AN EMAIL WELCOME SERIES?
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Events….I know, I KNOW. They take up time and energy. Compared to verticals like major gifts, they are less efficient at raising money.
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When was the last time you thought about your donors wants and needs without expecting anything in return? No donation, no follow - nothing?
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Follow these simple steps to not only have a fruitful conversation with your donor, but have action steps that will lead to results.
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