4 simple strategies you can implement today to write an exponentially more successful fundraising appeal.
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I don’t know who needs to hear this, but the time to start reaching out to match donors is NOW.
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What you do during the Summer months to prep your donors for year end giving will determine your end-of-year success. Check out these 6 simple things you can do to start warming up your donors before end-of-year giving season.
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The cascade of donations from 2020 and 2021 are gone. Never before have I heard so many nonprofit organizations discuss how “slow” donations are coming in. That’s why I believe what you do during the summer months to prep your donors for year end giving will determine your end-of-year success. Want some ways to have multiple touch points with your donors? Here are a few examples to get you going.
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If you’ve been a part of the Out in the Boons Community for a while now, you know that I’m not a big Giving Tuesday fan.
...well, it’s not that I’m not a big fan, but it’s more like I see WAY too many nonprofits:
My 2022 nonprofit fundraising predictions are here! Check out these four things that I think will have a massive uptick in 2022. Scroll to the bottom to also see what I think worked really well in 2021 so you can keep up the momentum.
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Personally, I think the biggest bang for your buck is making phone calls (the millennial in me can’t believe I’m saying that). If phone calls sound scary to you - try to remember 1) 90% of the calls are going to go to voicemail and 2) the worst someone can do it rush you off the phone.
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On Giving Tuesday - we sent one email (at 7am PST) followed by one social media post to Instagram and Facebook. That is it! The result? $10,626.80.
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My two cents is that like most things - it’s not a silver bullet. It either takes a ton of time, attention and resources to make successful OR - it likely won’t produce what you are hoping it will. My guess is by you being here - you don’t have a lot of any of the above.
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This is one mistake I see nonprofits making over and over again. After getting through an event or campaign then….crickets. That’s right: zero, zilch, nada. Try this instead.
When you post or email or send an appeal out to the world - who are you trying to talk to anyways? My guess is - you might be saying in your head: I dunno...anyone that will listen?
YOU READY? Let’s do this…
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