There is so much out fundraising education and frankly, pressure, out there about “scaling” and in some ways, I think nonprofit can and should use the power of things like automations to streamline their work.
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My two cents is that like most things - it’s not a silver bullet. It either takes a ton of time, attention and resources to make successful OR - it likely won’t produce what you are hoping it will. My guess is by you being here - you don’t have a lot of any of the above.
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It’s January 2019 which means - if you are like me - you just made all of your charitable donations.
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