Want to see a sample of emails you can be sending in June, July and August that will help you raise the most money possible for your nonprofit in October, November, and December? Let's get into it.
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How I learned an important lesson in fundraising: people, specifically donors, lie all the time.
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There is so much out fundraising education and frankly, pressure, out there about “scaling” and in some ways, I think nonprofit can and should use the power of things like automations to streamline their work.
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One of the mistakes I see nonprofits make is that when it comes time to ask for money, they try to ask, inspire, AND educate - all at the same time. It’s too much! Unfortunately, when that happens - it feels like a water hose of information - so much to take in and none of it gets caught. Here are five ways you can educate your donors in the lead up to making an ask for your nonprofit.
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The Inside Out Method is a process for looking within your current community or set of supporters to go find new community members or donors. You start from the inside, the core, first - and work your way out. For most organizations, that is likely the board of directors followed by volunteers, major gift donors and/or advisors.
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Have you ever heard the saying, “The best time to plant a tree was 20 years ago. The second best time is today,”? That saying is relationship building in a nutshell. A hard truth in fundraising is that very rarely does it go fast. In fact, I can count on one hand the amount of times a donation fell from the sky. The other 99.9%? They came out of meaningful relationships. But how do you start those relationships? Especially when you don’t have an introduction…
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I’m not sure at what point grown ups lose their sense of fun, but I promise you that when you and your nonprofit find ways to surprise and delight your donors - they will love it.
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Getting your donors “on base” allows them to have an experience - something very different than them reading up about you in an email or an annual report. It results in them asking, "How can I help?"
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