An outreach tactic with a 100% response rate

Have you ever heard the saying, “The best time to plant a tree was 20 years ago. The second best time is today,”? That saying is relationship building in a nutshell. A hard truth in fundraising is that very rarely does it go fast. In fact, I can count on one hand the amount of times a donation fell from the sky. The other 99.9%? They came out of meaningful relationships. But how do you start those relationships? Especially when you don’t have an introduction…

cultivation, new donors, prospect research, scripts, starting out, step by stepJessica CampbellFebruary 14, 2022new donors, outreach, prospecting Comment

My 5 Steps to (Successful) Pitching

Like you, especially when the outreach is freezing cold - I get nervous. I mean, what if they say, “No.”? #heartbreak. Here are my 5 steps I've used recently to get 4/4 of my fundraising heroes to say, "YES!".

fundraising, sponsorships, pitchingJessica CampbellMay 19, 2021pitching, sponsorships, outreachComment