Three Fundraising Ideas to Try Now: Part 2 - A Virtual Telethon

Imagine you are a tiny, volunteer nonprofit organization and you get a message from the founders that in ONE week - you’ll be putting on a virtual telethon. 

Yes, seriously!

You could wave your hand and say, “Nice knowing you!” OR you can do what Mackenzie McClain of The Little Dog did and get to work. 

In this interview, Mackenzie walks us through allllll the juicy details of how this small dog rescue recruited over 30 entertainers for a two-hour live stream event that raised the organization $10,000!

That’s right: $10,000!

Not bad for just a week of planning. 

In this interview, Mackenzie gives us a detailed breakdown of:

• How she recruited so many artists, musicians and entertainers to be a part of the event (and the script she used!)

• Why having a host is SO important

• What they did to make the event extra special

• Alllll of the tech they used from live streaming to donation processing

• What they will do again for next time

• Lessons learned too!

Mackenzie gets generously granular in this episode and if you are even THINKING about hosting your own virtual event (telethon or not) - you are going to want to listen in on this episode first. 

Big thanks to her and The Little Red Dog for being such an open book. 

Enjoy!