I know you might be in the midst of planning your own upcoming virtual event so today, what I wanted to do, is share what I think is working best for those organizations innovating and pivoting to online.
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In this interview, Mackenzie walks us through allllll the juicy details of how this small dog rescue recruited over 30 entertainers for a two-hour live stream event that raised the organization $10,000!
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In this Q&A, Taylor Campbell talks us through what she and her organization did to keep their in-person event going. With only 48-hours to figure things out, the team made some strategic changes and (spoiler alert!) still managed to raise their target revenues while vastly reducing their expenses.
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Events….I know, I KNOW. They take up time and energy. Compared to verticals like major gifts, they are less efficient at raising money.
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