In 2012, Obama had 20 full-time email writers writing copy that raised millions of dollars for his 2nd presidential campaign. There was one subject line that helped them raise more than every other email. Plus, I’ll show you 3 ways you can send more effective fundraising emails like the Obama team.
Read MoreWhat do you do when your fundraising campaign isn’t going according to plan? Check out these five suggestions to help you course correct before time runs out.
Read MoreMy 2022 nonprofit fundraising predictions are here! Check out these four things that I think will have a massive uptick in 2022. Scroll to the bottom to also see what I think worked really well in 2021 so you can keep up the momentum.
Read MoreWe decided on a campaign - a fundraising strategy that could be held online and with people all across the world. Here, we would utilize her email list and social following to raise money. The problem was: she had an email list of only 240 people and a social following of about 2k - we had to grow both of those while simultaneously providing value to her current audience.
Read MoreIn this interview, Mackenzie walks us through allllll the juicy details of how this small dog rescue recruited over 30 entertainers for a two-hour live stream event that raised the organization $10,000!
Read MoreFor the last two years, my friend Anna has reached out with simply one email (short and to the point, but compelling) about a fundraiser her daughter’s preschool is doing: A Wine Pull (I actually don’t know if this is what they call it, but it’s what I’m calling it!).
Read MoreIn this Q&A, Taylor Campbell talks us through what she and her organization did to keep their in-person event going. With only 48-hours to figure things out, the team made some strategic changes and (spoiler alert!) still managed to raise their target revenues while vastly reducing their expenses.
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