You can’t track what you don’t measure and despite what you might believe, email marking is not dead. Email still beats social media every day of the week. So many nonprofit organizations come to me saying, “Why even bother?” These are also the ones who usually don’t have strong results because their email consistency is poor.
One basic, but very important topic came up: email. How to get emails opened, what’s a good open rate, what’s a good click rate, text vs. images and more. As a business owner - I’m thinking about these things too. So, I thought I’d do a little research for ya and give some resources too.
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