Trust in nonprofits among donors is on the decline. When was the last time you told your donors how you spent their donations?
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I thought it would be fun to share some examples of fundraising and marketing strategies applied and being used in the real world. In this blog post, you’ll find five examples from various nonprofits that hooked me from the get-go and I know are helping their organization’s raise more money.
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Just like in fundraising - it doesn’t feel good to only communicate when you want or need something. That’s why The Update Method is so powerful. It’s for the in-between asking seasons where board members can just share. It’s the ultimate bumble brag too.
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Dr. Shang, who has a PhD in philanthropy did an experiment where she uncovered that there are gender specific words that increase donations by as much as 10%. Read this blog to find out what the 9 words for women and the 3 words for men are.
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You can’t track what you don’t measure and despite what you might believe, email marking is not dead. Email still beats social media every day of the week. So many nonprofit organizations come to me saying, “Why even bother?” These are also the ones who usually don’t have strong results because their email consistency is poor.
One of the mistakes I see nonprofits make is that when it comes time to ask for money, they try to ask, inspire, AND educate - all at the same time. It’s too much! Unfortunately, when that happens - it feels like a water hose of information - so much to take in and none of it gets caught. Here are five ways you can educate your donors in the lead up to making an ask for your nonprofit.
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The Wave Method is my process for how to always keep your donor audience warm versus letting them “slide back down” and having to start all the way over again each time you get ready to ask them for money. Read on 👉 to learn how to put it into practice at your nonprofit.