Matthew McConaughey just launched an email newsletter - and it’s a masterclass in owning your audience. If he can use a simple newsletter to connect, build trust, and eventually sell more books, what’s stopping nonprofit leaders from doing the same? I’m diving into how you can create a thought leadership newsletter that inspires donors and drives results.
Read MoreIn 2012, Obama had 20 full-time email writers writing copy that raised millions of dollars for his 2nd presidential campaign. There was one subject line that helped them raise more than every other email. Plus, I’ll show you 3 ways you can send more effective fundraising emails like the Obama team.
Read MoreI thought it would be fun to share some examples of fundraising and marketing strategies applied and being used in the real world. In this blog post, you’ll find five examples from various nonprofits that hooked me from the get-go and I know are helping their organization’s raise more money.
Read MoreYou can’t track what you don’t measure and despite what you might believe, email marking is not dead. Email still beats social media every day of the week. So many nonprofit organizations come to me saying, “Why even bother?” These are also the ones who usually don’t have strong results because their email consistency is poor.
The Wave Method is my process for how to always keep your donor audience warm versus letting them “slide back down” and having to start all the way over again each time you get ready to ask them for money. Read on 👉 to learn how to put it into practice at your nonprofit.
