You can’t track what you don’t measure and despite what you might believe, email marking is not dead. Email still beats social media every day of the week. So many nonprofit organizations come to me saying, “Why even bother?” These are also the ones who usually don’t have strong results because their email consistency is poor.
So much of what I see in fundraising is what I call walking backwards. You are walking - busy and using up energy, but you basically are always in the same spot not really ever moving forward. Why? It’s because your foundation is cracked.
Read MoreIn my last blog post, I asked the question: How do you know if you need new donors? I put you through a series of questions and calculations to help you figure it out. Spoiler alert - you may NOT need new donors. But let’s say you found yourself saying, “Actually I do need new donors.” Cool, by how many? Specifically…
Cool - but how many?
Read MoreThe problem I see with 99% of nonprofits who come to me for help is that they are 99% more concerned with finding new donors than keeping the ones they already had. So, I thought - let’s answer the question: how do you know if you need new donors?
Read MoreSearching for a nonprofit CRM can be overwhelming. But to meet your fundraising goals - in the long run it is critical for success. Check out the 4 reasons to consider investing in a CRM today with my friends from cloudStack services.
Read MoreThis week I’m excited to share our first ever, FREE Quick Start Guide to Analyzing Your Data.
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