That means that for every house purchased, car bought and yes - you could argue donation made - there is a woman behind that decision making process.
We decided on a campaign - a fundraising strategy that could be held online and with people all across the world. Here, we would utilize her email list and social following to raise money. The problem was: she had an email list of only 240 people and a social following of about 2k - we had to grow both of those while simultaneously providing value to her current audience.
Read MoreI’ve said it once - and I’ll say it again - I don’t think that is the right question to be asking BUT for today - I’m going to give the people what they want. Specifically, when clients ask me about finding new donors - I teach them what I call the “Inside Out Method”.
Read MoreIf you are an organization that has established relationships with foundation and major gift supporters here are some things I would advise (and have told my clients) to do stat…
Read MoreHere’s to going into 2020 with the hope - the expectation - that YOU WILL FAIL. And by failing - you will get better, stronger and faster. You will also get to practice that it’s not what happens to you, but how you react from it that matters most.
Read MorePersonally, I think the biggest bang for your buck is making phone calls (the millennial in me can’t believe I’m saying that). If phone calls sound scary to you - try to remember 1) 90% of the calls are going to go to voicemail and 2) the worst someone can do it rush you off the phone.
Read MoreWhat blocks or barriers do you have holding you back from asking for donations? Read on for three examples about why you can start thinking of yourself as a happiness maker above all else and ditch your mindset blocks for good.
Read MoreWhen you post or email or send an appeal out to the world - who are you trying to talk to anyways? My guess is - you might be saying in your head: I dunno...anyone that will listen?
Come fall, you are gearing up for something great, right? I mean - you can’t NOT be great knowing that roughly a third of all donations come through to organizations during the month of December and 12% of those gifts come in the last three days of the year.
I know everyone says this, but how many times have you wondered: if only I would have started sooner?
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