Getting your donors “on base” allows them to have an experience - something very different than them reading up about you in an email or an annual report. It results in them asking, "How can I help?"
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Come fall, you are gearing up for something great, right? I mean - you can’t NOT be great knowing that roughly a third of all donations come through to organizations during the month of December and 12% of those gifts come in the last three days of the year.
When was the last time you thought about your donors wants and needs without expecting anything in return? No donation, no follow - nothing?
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