One of the mistakes I see nonprofits make is that when it comes time to ask for money, they try to ask, inspire, AND educate - all at the same time. It’s too much! Unfortunately, when that happens - it feels like a water hose of information - so much to take in and none of it gets caught. Here are five ways you can educate your donors in the lead up to making an ask for your nonprofit.

communication, cultivation, donors, fundraising, nonprofit marketing, step by step, storytellingJessica CampbellApril 11, 2022The Wave Method, communication, lead up, educate your donorsComment

The Wave Method

The Wave Method is my process for how to always keep your donor audience warm versus letting them “slide back down” and having to start all the way over again each time you get ready to ask them for money. Read on 👉 to learn how to put it into practice at your nonprofit.

marketing, communication, step by stepJessica CampbellApril 4, 2022The Wave Method, marketing, communicationComment