Matthew McConaughey just launched an email newsletter - and it’s a masterclass in owning your audience. If he can use a simple newsletter to connect, build trust, and eventually sell more books, what’s stopping nonprofit leaders from doing the same? I’m diving into how you can create a thought leadership newsletter that inspires donors and drives results.
Read MoreSummer is a great time (the best?) to grow your nonprofit's audience so that you can use the next 4-5 months before end-of-year giving season to educate, entertain, inform and nurture your donors before you make a meaningful ask. Check out how these 4 nonprofits are growing their audience in real time!
Read MoreJust like in fundraising - it doesn’t feel good to only communicate when you want or need something. That’s why The Update Method is so powerful. It’s for the in-between asking seasons where board members can just share. It’s the ultimate bumble brag too.
Read MoreOne of the mistakes I see nonprofits make is that when it comes time to ask for money, they try to ask, inspire, AND educate - all at the same time. It’s too much! Unfortunately, when that happens - it feels like a water hose of information - so much to take in and none of it gets caught. Here are five ways you can educate your donors in the lead up to making an ask for your nonprofit.
Read MoreIn this 32 part series released over 7 days over social media - a part of the world was captivated. Literally, each post had nearly 1M+ unique interactions. On the edge of their phones - people waited for a new post - what would become of Tanqueray?
Read MoreA common struggle I see with organizations and especially new ones is bringing new audience members, aka potential donors, into their fold. Where do they find them? What if I told you that one of my solutions to this problem is sitting right under your nose, free and only requires 1hr/week? It’s Pinterest!
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