I know you might be in the midst of planning your own upcoming virtual event so today, what I wanted to do, is share what I think is working best for those organizations innovating and pivoting to online.
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In this video, you get an inside look at me coaching style. I break down how to find, pitch and secure nonprofit sponsors that you can start TODAY when planning your next event.
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I’ve said it once - and I’ll say it again - I don’t think that is the right question to be asking BUT for today - I’m going to give the people what they want. Specifically, when clients ask me about finding new donors - I teach them what I call the “Inside Out Method”.
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In this interview, Mackenzie walks us through allllll the juicy details of how this small dog rescue recruited over 30 entertainers for a two-hour live stream event that raised the organization $10,000!
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For the last two years, my friend Anna has reached out with simply one email (short and to the point, but compelling) about a fundraiser her daughter’s preschool is doing: A Wine Pull (I actually don’t know if this is what they call it, but it’s what I’m calling it!).
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I was speaking with a client whose organization is used to putting on in-person fundraising events. Since none of those are happening anytime soon - she is scrambling to reinvent the wheel 🔧. When the subject of sponsorship offerings came up - she was having trouble getting past not being able to offer "tickets to a seated dinner". I’ve said it before and I’ll say it again - those of us who are willing to think outside the box and adapt are the ones who are going to succeed. Point blank.
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So last week I was talking to my neighbor during our daily (socially distant) throw-the-ball-and-let-our-kids-run-around session who said his company has had their most profitable month EVER during this pandemic (and the month isn’t even over! 😱). He works for a gaming company and well yeah - people are home playing a lot of video games right now. The industry as a whole is up 15%.
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In this Q&A, Taylor Campbell talks us through what she and her organization did to keep their in-person event going. With only 48-hours to figure things out, the team made some strategic changes and (spoiler alert!) still managed to raise their target revenues while vastly reducing their expenses.
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If you are an organization that has established relationships with foundation and major gift supporters here are some things I would advise (and have told my clients) to do stat…
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Speaking of “new” - the #1 question I get asked over and over remains: how do I find new donors? There are lots and lots of ways to achieve this and if I was consulting/coaching you I’d ask: why do you want new donors?
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Here’s to going into 2020 with the hope - the expectation - that YOU WILL FAIL. And by failing - you will get better, stronger and faster. You will also get to practice that it’s not what happens to you, but how you react from it that matters most.
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Personally, I think the biggest bang for your buck is making phone calls (the millennial in me can’t believe I’m saying that). If phone calls sound scary to you - try to remember 1) 90% of the calls are going to go to voicemail and 2) the worst someone can do it rush you off the phone.
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On Giving Tuesday - we sent one email (at 7am PST) followed by one social media post to Instagram and Facebook. That is it! The result? $10,626.80.
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