Email marketing for nonprofits according to the data

You can’t track what you don’t measure and despite what you might believe, email marking is not dead. Email still beats social media every day of the week. So many nonprofit organizations come to me saying, “Why even bother?” These are also the ones who usually don’t have strong results because their email consistency is poor.


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The Art of Educating Your Donors

One of the mistakes I see nonprofits make is that when it comes time to ask for money, they try to ask, inspire, AND educate - all at the same time. It’s too much! Unfortunately, when that happens - it feels like a water hose of information - so much to take in and none of it gets caught. Here are five ways you can educate your donors in the lead up to making an ask for your nonprofit.

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An outreach tactic with a 100% response rate

Have you ever heard the saying, “The best time to plant a tree was 20 years ago. The second best time is today,”? That saying is relationship building in a nutshell. A hard truth in fundraising is that very rarely does it go fast. In fact, I can count on one hand the amount of times a donation fell from the sky. The other 99.9%? They came out of meaningful relationships. But how do you start those relationships? Especially when you don’t have an introduction…

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…But how many new donors do you need?

In my last blog post, I asked the question: How do you know if you need new donors? I put you through a series of questions and calculations to help you figure it out. Spoiler alert - you may NOT need new donors. But let’s say you found yourself saying, “Actually I do need new donors.” Cool, by how many? Specifically…


Cool - but how many?

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5 Cool Resources to Help You Say Thank You to Donors

Ahhhh…you made it! End-of-year giving season is behind you and if you are like a lot of my clients and students - you are swimming in the glory of a well run campaign. Congratulations! And with a well run end-of-year campaign can also come what nonprofits know works, but is often the easiest thing to let slide. What is it? Thanking your donors! Check out these 5 cool resources you might not know about yet.


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