Three Pillars Every Anniversary Campaign Needs

Is your nonprofit approaching a significant anniversary? As fundraisers, we know anniversaries are a great time to launch a special campaign and raise additional dollars. Milestone years also bring so many other opportunities to celebrate your work and engage stakeholders - both current and past.

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How one nonprofit raised $30,000+ with an online campaign | A case study | The Tender Foundation

We decided on a campaign - a fundraising strategy that could be held online and with people all across the world. Here, we would utilize her email list and social following to raise money. The problem was: she had an email list of only 240 people and a social following of about 2k - we had to grow both of those while simultaneously providing value to her current audience.

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